Five Takeaways From the Joburg Film Festival and JBX Content Market: ‘What a Time to Be Alive in Africa’
With Ghana this week launching a 20% tax rebate in an effort to lure more international productions like the upcoming Idris Elba action-thriller “Infernus” and the star-studded ensemble comedy “Girls Trip 2,” efforts to ramp up production around the continent are on the rise. Speaking at the Joburg Film Festival, “Diggstown” producer Amos Adetuyi, who’s developing a slate of projects in Africa, noted that the conversations have “shifted” in Hollywood. “The continent is being focused on right now, and I think it’s becoming hip,” he said.